To foster, protect, watch over, promote and encourage the trading, commercial and financial interests of persons, firms and bodies corporate engaged whether by wholesale or retail as electrical or electronic, contractors and allied trades and businesses by taking such lawful steps as to the Executive Council of the Association shall appear expedient, for or beneficial to electrical or electronic contractors and allied traders or to the public for the purpose of securing adherence to and compliance with the prices and conditions recommend from time to time by the Association with a view to attaining and maintaining equitable treatment with regard both to traders and the public and to give advice and render assistance to members of the Association and others.